Murf vs ElevenLabs Pricing (October 2026): Cost per Minute of Voiceover, Compared
Disclosure: links to Murf and ElevenLabs on this page are referral links. If you sign up through them we may earn a commission, at no extra cost to.
Disclosure: links to Murf and ElevenLabs on this page are referral links. If you sign up through them we may earn a commission, at no extra cost to you. Every price and limit below was read off Murf’s pricing page and ElevenLabs’ pricing page on 22 October 2026.
This Murf vs ElevenLabs pricing guide breaks down every plan and what you actually pay. Murf and ElevenLabs are the two AI voice tools we get asked about most, and their pricing pages are hard to compare. Murf sells hours of voice generation. ElevenLabs sells credits. This post puts both on the same scale, cost per minute of finished voiceover, so you can see which plan is cheaper for how you actually work.
The short version
Cheapest way to start: ElevenLabs Creator, $11 for the first month (50% off $22), about 121 minutes. Roughly $0.09 a minute.
Cheapest over a year: Murf Creator on annual billing, $19 a month for 24 hours a year. Roughly $0.16 a minute.
Cheapest commercial plan: ElevenLabs Starter at $6 a month, about 30 minutes.
The catch: neither free plan allows commercial use, and Murf’s free plan does not allow downloads.
Murf Studio plans (October 2026)
| Plan | Monthly billing | Annual billing | Voice generation | Key features |
|---|---|---|---|---|
| Free | $0 | $0 | 10 minutes | No downloads, no commercial rights |
| Creator | $29/mo | $19/mo ($228/yr) | 2 hrs/month (24 hrs/year on annual) | 200+ voices, unlimited downloads, Canva, commercial rights |
| Business | $99/mo | $66/mo ($792/yr) | 8 hrs/month (96 hrs/year on annual) | Business licence, Emphasis, Variability, Say It My Way, PowerPoint, audio to text |
| Enterprise | Custom | Custom | Unlimited | SSO, sharing, AI translation, custom voice clones (add-on) |
Murf counts time, which makes it easy to budget: a 10-minute YouTube video uses about 10 minutes of your allowance. Murf says annual billing saves 33%. Murf’s API is priced separately, from $0.01 per 1,000 characters for its Falcon model.
ElevenLabs plans (October 2026)
| Plan | Price | Credits/month | About this many TTS minutes | Key features |
|---|---|---|---|---|
| Free | $0 | 10k | ~10 | 3 Studio projects, no commercial licence |
| Starter | $6/mo | 30k | ~30 | Commercial licence, Instant Voice Cloning, Dubbing Studio |
| Creator | $22/mo (first month $11) | 121k | ~121 | Professional Voice Cloning, extra credits at about $0.18/min |
| Pro | $99/mo | 600k | ~600 | 192kbps audio, 44.1kHz PCM via API |
| Scale | $299/mo | 1.8M | ~1,800 | 3 seats, 3 Professional Voice Clones |
ElevenLabs credits are shared across its tools, so sound effects, music and dubbing draw from the same balance as voiceovers. The minute figures above are ElevenLabs’ own text-to-speech estimates.
Cost per minute, side by side
| Plan | Price | Included minutes | Cost per minute |
|---|---|---|---|
| ElevenLabs Creator, first month | $11 | ~121 | ~$0.09 |
| Murf Business, annual | $66/mo | 480/month | ~$0.14 |
| Murf Creator, annual | $19/mo | 120/month (24 hrs/yr) | ~$0.16 |
| ElevenLabs Pro | $99/mo | ~600 | ~$0.17 |
| ElevenLabs Creator, monthly | $22/mo | ~121 | ~$0.18 |
| ElevenLabs Starter | $6/mo | ~30 | ~$0.20 |
| Murf Business, monthly | $99/mo | 480 | ~$0.21 |
| Murf Creator, monthly | $29/mo | 120 | ~$0.24 |
These figures assume you use your whole allowance. If you only need 20 minutes a month, ElevenLabs Starter at $6 is the cheapest paid option by far.
Which one should you pick?
- Testing AI voiceovers for the first time: ElevenLabs Creator while the first month is $11. You get about 121 minutes and Professional Voice Cloning.
- Publishing every week for a year: Murf Creator on annual billing. The fixed hours make costs predictable, and it works inside Canva.
- Slides, training and corporate video: Murf Business, for the PowerPoint and Google Slides add-ins and the business licence.
- Cloning your own voice: ElevenLabs. Instant cloning starts on the $6 Starter plan; Murf offers custom voice clones only as an Enterprise add-on.
For a feature-by-feature comparison of voice quality and tools, see our ElevenLabs vs Murf head-to-head. To compare 16 voice tools at once, use the AI Voice Tool Pricing Tracker.
What we could not verify
Open questions, stated plainly
- ElevenLabs’ 50% offer. The pricing page says “First month 50% off” on Creator but does not say when the offer ends or whether it applies to existing accounts.
- Regenerations. Neither page says exactly how re-generating a line counts against your allowance, which affects real cost per finished minute.
- Voice quality. This post compares price only. Quality depends on the voice and language you choose.
Verdict
For most YouTubers starting now, ElevenLabs Creator at $11 for the first month is the cheapest way to get serious voiceover minutes and voice cloning. If you already know you will publish all year, Murf Creator on annual billing is cheaper per minute and easier to budget. Run a few scripts through both free plans first, then start ElevenLabs Creator or pick a Murf plan based on which voices you prefer.
Prices, allowances and features were read off Murf’s pricing page and ElevenLabs’ pricing page on 22 October 2026. Cost per minute is our own arithmetic. Links to Murf and ElevenLabs are referral links. If prices change materially, this post gets a dated update box rather than a silent edit.
Murf vs ElevenLabs pricing: Frequently asked questions
Is Murf or ElevenLabs cheaper?
It depends on how you pay. ElevenLabs Creator is cheapest to start, at $11 for the first month (50% off $22) for about 121 minutes. Over a year, Murf Creator on annual billing works out cheaper per minute ($19 a month for 24 hours a year) than ElevenLabs Creator at the full $22 a month.
How many minutes do you get on Murf Creator?
On monthly billing, Murf Creator is $29 a month with 2 hours of voice generation a month. On annual billing it is $19 a month ($228 a year) with 24 hours a year.
How many minutes do you get on ElevenLabs Creator?
ElevenLabs Creator is $22 a month with 121,000 credits, which ElevenLabs lists as about 121 minutes of text to speech. The first month is currently 50% off, so $11.
Do the free plans include commercial rights?
No. Murf’s free plan has 10 minutes of voice generation, no downloads and no commercial rights. ElevenLabs’ free plan has 10,000 credits a month, and commercial use starts on the $6 Starter plan.
Which is better for YouTube voiceovers?
ElevenLabs if you want the most expressive voices and voice cloning from $6 a month. Murf if you want predictable voice-generation hours, Canva and PowerPoint integrations, and a lower per-minute price on annual billing.
