Adobe Firefly’s Unlimited Generations Offer: 12 Months From $19.99, Topaz Inside Firefly, and What’s Next at Adobe MAX 2026
Disclosure: we have no affiliate relationship with Adobe, and Adobe didn’t see this article. Everything below comes from Adobe’s own pages, read on 8 November 2026: the Firefly.
Disclosure: we have no affiliate relationship with Adobe, and Adobe didn’t see this article. Everything below comes from Adobe’s own pages, read on 8 November 2026: the Firefly offer page (last updated 27 October), the plans page and Adobe’s blog and newsroom. Prices are US monthly prices; they show in local currency in other countries.
Adobe Firefly has quietly become a hub for other companies’ AI models as well as Adobe’s own, and right now it’s running its most generous offer yet: a year of unlimited generations on most of them. With Adobe MAX starting on 10 November, here’s what’s changed recently, what the offer really covers, and whether to sign up now or wait.
The short version
Offer: 12 months of unlimited generations on select image and video models for Firefly Pro ($19.99), Pro Plus ($49.99) and Premium ($199.99), plus the 4,000 to 50,000 credit plans. Standard ($9.99) isn’t included.
Where: only on firefly.adobe.com and the Firefly mobile app, not inside Photoshop, Premiere or other desktop apps.
Topaz: Adobe completed its Topaz Labs purchase on 23 September; Topaz upscaling is now in Firefly and Photoshop, and Topaz Bloom and Gigapixel are on the unlimited list.
Coming up: Adobe MAX 2026, 10 to 12 November in Miami Beach.
The unlimited generations offer, in detail
- Who gets it: individual Firefly Pro, Pro Plus and Premium plans, and the 4,000, 7,000, 10,000 and 50,000 credit plans. Teams and Enterprise plans are excluded. Creative Cloud subscribers can join by adding a qualifying credit plan.
- How long: 12 consecutive months from the day your eligible plan starts. Adobe’s example: a plan started on 21 May 2026 is unlimited until 20 May 2027. There’s no published end date for signing up, but Adobe says it can change or stop the offer at any time.
- Upgrading during the year unlocks more models but doesn’t extend the end date.
- Fair use: Adobe may slow or queue requests at busy times and may temporarily restrict “unusual” usage.
- Always unlimited anyway: Firefly Image 3 and 4, Generative Fill, Generative Erase, Generative Expand, Remove Background and Upscale, on every paid plan.
Which models are included
| Type | Models on the unlimited list (as of 13 Oct 2026) |
|---|---|
| Image | Firefly Image Model 4 Ultra and 5; GPT Image 1.5 and 2.5; several FLUX models; Nano Banana 2 and Pro; Runway Gen 4; Topaz Bloom and Gigapixel |
| Video | Firefly Video Model; Google Veo 3.1 Fast; Kling 2.5 Turbo and Kling 3.0 Standard (720p); Luma Ray 3.14; Runway Gen 4.5 |
Two caveats from Adobe’s page: some models are only unlimited at certain resolutions or settings, and the exact list depends on your plan, so check the model menu in Firefly’s settings once you’re subscribed. Partner models that leave Firefly also leave the offer.
Firefly plans and prices
| Plan | Monthly (US) | Credits a month | Unlimited offer |
|---|---|---|---|
| Free | $0 | Daily allowance that refreshes each day | No |
| Firefly Standard | $9.99 | 2,000 | No |
| Firefly Pro | $19.99 | 4,000 | Yes |
| Firefly Pro Plus | $49.99 | 10,000 | Yes |
| Firefly Premium | $199.99 | 50,000 plus unlimited Firefly Video Model | Yes |
Standard, Pro and Pro Plus come with a free trial; Premium doesn’t. Team versions of Pro, Pro Plus and Premium cost the same per seat but aren’t part of the unlimited offer.
What else changed recently
- Topaz Labs is now Adobe’s (23 September). Adobe completed the acquisition, and Topaz’s upscaling and enhancement is available in Firefly and Photoshop. Topaz keeps running as a standalone brand with its own apps. Adobe blog
- Hands-on editing in ChatGPT (29 September). The Adobe plugin in ChatGPT gained interactive editors powered by Photoshop and Adobe Express: brush over part of an image, ask for a change, then fine-tune with sliders. Adobe blog
- Firefly AI Assistant (public beta since April). In June it gained brand-kit creation, short product videos, storyboards and storyboard-to-video, and Quick Cut for a first edit of your footage, and rolled out in beta inside Premiere, Photoshop, Illustrator, InDesign and Frame.io. Adobe blog
- An upgraded Firefly studio (private beta). One space for generating and editing, with reusable characters and locations, projects and a timeline. There’s a waitlist. Adobe blog
- Firefly Image Model 5 entered public beta in April and is now on the unlimited list. Adobe newsroom
Adobe MAX 2026: 10 to 12 November
Adobe MAX is Adobe’s yearly launch event, and Firefly was the centre of last year’s. Adobe hasn’t said what it will announce this time, so we won’t guess at specifics. We’ll update this post with anything that changes Firefly’s plans, models or the unlimited offer.
Should you sign up now or wait?
- Sign up now if you generate a lot of images or short video clips and want to try many models in one place. Firefly Pro at $19.99 with a year of unlimited generations is strong value, and your 12 months start from the day you subscribe.
- Wait a few days if you’re undecided: MAX is next week and offers or plans could change. The unlimited offer currently has no announced closing date, but Adobe can end it any time.
- Skip it if you mainly work inside Photoshop or Premiere: the unlimited part only applies on the Firefly website and app.
See Adobe’s unlimited offer terms →
Sources, read 8 November 2026: Firefly unlimited generations offer (updated 27 Oct 2026), Firefly plans, Adobe completes Topaz Labs acquisition, Adobe plugin in ChatGPT, Firefly agentic update, June 2026, Adobe MAX.
FAQ
Is Adobe Firefly unlimited now?
On select image and video models, for 12 months, if you’re on an eligible individual plan: Firefly Pro, Pro Plus, Premium, or the 4,000, 7,000, 10,000 and 50,000 credit plans. The year starts the day your plan starts. Firefly Standard, Teams and Enterprise plans aren’t included.
Which models are unlimited in the Firefly offer?
Adobe’s list (as of 13 October 2026) includes Firefly Image Model 4 Ultra and 5, GPT Image 1.5 and 2.5, several FLUX models, Nano Banana 2 and Pro, Runway Gen 4 and Topaz Bloom and Gigapixel for images, and the Firefly Video Model, Veo 3.1 Fast, Kling 2.5 Turbo and 3.0 Standard (720p), Luma Ray 3.14 and Runway Gen 4.5 for video. Some are limited to certain resolutions, and which ones you get depends on your plan.
Does unlimited work in Photoshop or Premiere?
No. Adobe says the unlimited offer applies only on firefly.adobe.com and the Firefly mobile app, not in other Adobe products or desktop apps.
What happens after the 12 months?
You go back to using generative credits. Standard features such as Generative Fill, Generative Erase, Generative Expand, Remove Background, Upscale and Firefly Image 3 and 4 stay unlimited on paid plans either way.
How much does Adobe Firefly cost?
Firefly Standard is $9.99 a month (2,000 credits), Pro $19.99 (4,000), Pro Plus $49.99 (10,000) and Premium $199.99 (50,000, plus unlimited Firefly Video Model). There is also a free plan with a daily allowance.
